DEVELOPMENT OF THE METHOD OF SMALL-SIZED ENTERPRISE’ ENTRY ON THE CEREALS MARKET 

Popova Elena Alexandrovna, candidate of economical sciences, associate professor, sub-department of management and economic security, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: elenapopova09@yandex.ru
Bijanova Evgenia Mikhailovna, candidate of economical sciences, associate professor, sub-department of marketing, business and services, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: elenapopova09@yandex.ru
Zinchenko Svetlana Vladimirovna, candidate of economical sciences, associate professor, sub-department of marketing, business and services, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: elenapopova09@yandex.ru 

339.13 

10.21685/2227-8486-2020-1-4 

Subject and goals. Topical relevance depends on the high export capacity of the small- and medium-sized Russian enterprises on the cereals market. Labour of the grain is higher than domestic demand therefore a large part of the grain is exported.
Methods. The study is based on the marketing researches of the cereals market which results are as PEST analysis. Dynamics and export structure grain Russian producers were analysed, the largest exporters were identified.
Results and conclusions. Researches allowed to develop the method of small-sized enterprise’ entry on the cereals international market. This approach aims to improve logistical and staff capacity, establishment of a partnership with exporters and external partners. This approach considers characteristics and constraints faced by small-sized enterprises of the grain going abroad. It also developed recommendations to create strategies of the small-sized enterprises to realize the export potential. 

export, cereals market, the method of the entry on the international market, the research of the cereals market trends, system of distribution, International economic activities